Secure Energy Project
Shifting the narrative on clean energy from fear and doubt to excitement and opportunity.
shuddl
Achieving maximum utilisation and reducing CO₂ one shuddl at a time.
The logistics industry has been stuck in the past for 40 years, relying on outdated systems and wasteful practices that nobody seemed willing to change. shuddl saw an opportunity to shake things up using AI to make trucks work smarter, not harder.
An industry stuck in time
Our primary challenge with shuddl. was to introduce a new tech offering to the logistics industry, one that hasn't seen innovation in the last 40 odd years, falling behind with incompatible legacy systems, competitive working, and archaic practices.
Smarter trucks, cleaner roads
shuddl. aims to facilitate 100% utilisation by using available space on trucks using OpenAI and predictive models. This will result in significant CO₂ reduction through less packaging and trucks on the road, an overall spend decrease and further increased transparency to track cargo and enhance end-to-end visibility.
“The Drifteam were great to work with! Professional, conscientious and extremely good at what they do. We love their commitment to impactful design and how they empowered shuddl. as we entered the market.”
Shelley Bragg - Marketing and Sustainability Strategist
Project Details
Year
- 2023
Disciplines
- Brand
- Digital
Sectors
- Transportation & Logistics
Team
- Olivia Dias Bagott
- Elsa Monteith
- Holly Jackson
- Abb-d Taiyo
- Georgie Bedford
Collaborators
- Spencer Steliga
- Shelley Bragg
- Tania Da Silva
This project aligns with the following sustainable development goals...
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