shuddl

Achieving maximum utilisation and reducing CO₂ one shuddl at a time.

shuddl by Driftime®

The logistics industry has been stuck in the past for 40 years, relying on outdated systems and wasteful practices that nobody seemed willing to change. shuddl saw an opportunity to shake things up using AI to make trucks work smarter, not harder.

An industry stuck in time

Our primary challenge with shuddl. was to introduce a new tech offering to the logistics industry, one that hasn't seen innovation in the last 40 odd years, falling behind with incompatible legacy systems, competitive working, and archaic practices.

Smarter trucks, cleaner roads

shuddl. aims to facilitate 100% utilisation by using available space on trucks using OpenAI and predictive models. This will result in significant CO₂ reduction through less packaging and trucks on the road, an overall spend decrease and further increased transparency to track cargo and enhance end-to-end visibility.

shuddle by Driftime®
The Drifteam were great to work with! Professional, conscientious and extremely good at what they do. We love their commitment to impactful design and how they empowered shuddl. as we entered the market.

Shelley Bragg - Marketing and Sustainability Strategist

shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®
shuddle by Driftime®

Project Details

Year

  • 2023

Disciplines

  • Brand
  • Digital

Sectors

  • Transportation & Logistics

Team

  • Olivia Dias Bagott
  • Elsa Monteith
  • Holly Jackson
  • Abb-d Taiyo
  • Georgie Bedford

Collaborators

  • Spencer Steliga
  • Shelley Bragg
  • Tania Da Silva

This project aligns with the following sustainable development goals...

  • Industry Innovation Infrastructure
  • Responsible Consumption Production

Discover more work, partnerships and impact achieved with clients from Driftime®

Pattern Breaking

Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.

The Finnish Institute of UK & Ireland

Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

WHEB's 2024 Impact Report designed by Driftime® shown in an iPad

WHEB Group

Evolving award-winning impact reporting through the power of narrative design.