
Pattern Breaking
Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.
Achieving maximum utilisation and reducing CO₂ one shuddl at a time.

The logistics industry has been stuck in the past for 40 years, relying on outdated systems and wasteful practices that nobody seemed willing to change. shuddl saw an opportunity to shake things up using AI to make trucks work smarter, not harder.
Our primary challenge with shuddl. was to introduce a new tech offering to the logistics industry, one that hasn't seen innovation in the last 40 odd years, falling behind with incompatible legacy systems, competitive working, and archaic practices.
shuddl. aims to facilitate 100% utilisation by using available space on trucks using OpenAI and predictive models. This will result in significant CO₂ reduction through less packaging and trucks on the road, an overall spend decrease and further increased transparency to track cargo and enhance end-to-end visibility.

“The Drifteam were great to work with! Professional, conscientious and extremely good at what they do. We love their commitment to impactful design and how they empowered shuddl. as we entered the market.”
Shelley Bragg - Marketing and Sustainability Strategist










This project aligns with the following sustainable development goals...



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