Pattern Breaking
Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.
Fawley Waterside
Transforming a rich part of the countries industrial heritage into a thriving residential and commercial waterside community.
How do you turn a derelict oil refinery into a place where people actually want to live and work? Here's how we helped them share that vision and get everyone from local residents to global investors excited about what this transformation could mean.
Turning an old refinery into a thriving community
The goal for Fawley Waterside was to tell the story of transformation, turning a discontinued oil refinery site to a bustling vibrant town at the heart of the Waterside. A permanent community of homes and jobs, alongside its immediate inhabitants and connecting neighbouring towns and villages across the New Forest National Park.
What we achieved
The result of our work has shown huge community sentiment and buy-in from both locals and investors. The once derelict oil refinery is now seen as an opportunity globally, and aims to be one of the first net zero smart towns in Europe as it commences its 25 year plan.
Project Details
Year
- 2021
Disciplines
- Strategy
- Brand
- Digital
Sectors
- Real Estate & Property
Team
- Sara Taiyo
- Abb-d Taiyo
Collaborators
- Tamsin Pearce
- Ben Pentreath
This project aligns with the following sustainable development goals...
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