
Judging the Young Innovators Awards
Abb-d Taiyo looks back on judging the social justice & inclusion category at The Conduit, and the hope left behind by a room of young founders tackling hard problems.
29 October 2026
For organisations whose impact has outgrown how they come across. One month, one senior team, one fixed price.


Foundations is Driftime's fixed-price service for social and environmental organisations with limited budgets. In one month, our senior team builds you a brand, a website or an impact report that earns the trust, credibility and leverage to open doors to funding, partnerships and policy influence.
Imagine the funder replying the same afternoon. The policy team asking if they can share your report with colleagues. The investor who mentions, halfway through the call, that they'd assumed you were a much bigger organisation.
None of that changes the work you do. It changes how far the work travels.
That's what Foundations is for. It's one of Driftime's five services, alongside Strategy, Brand, Digital and Reporting, and it's made for organisations doing serious work on small budgets. We help the right folks take you as seriously as your work deserves.


Most of the organisations we meet have already done the hard part. Years of research. Programmes reaching real people. Outcomes they can point to.
What hasn't caught up is how it all comes across. A website from the founding year. A logo that predates half the team. An impact report that runs to 40 pages nobody reads past page three.
First impressions carry more weight than they should. Before a meeting, someone looks you up between two other calls, and the feeling they come away with walks into the room before you do. We've written more about this in the brand credibility gap.
Closing that gap with a traditional agency usually costs £50,000 to £500,000 and takes 3 to 9 months. When every pound spent on creative is a pound not spent on the mission, that's rarely an option. Foundations makes it one. You can read why we created it in a new chapter, built for the work that matters.
When a funder or policymaker reads your story and recognises their own priorities in it, the conversation starts further along. Less time explaining why you matter, more time talking about what comes next.
A brand that holds its own next to organisations ten times your size means you're judged on the strength of your work. The size of your comms budget stops being part of the conversation.
Funding bids stand out from the pile. Partners see a capable organisation they want to be associated with. Reports get forwarded around a department… and sometimes all the way up.
Jasmin Mouflard, founder of Instant Aid, put it simply… "With Driftime's help we're finally able to run with the larger NGOs." Same team, same work on the ground. A very different set of conversations.
“"With Driftime's help we're finally able to run with the larger NGOs."”

Jasmin Mouflard
Founder, Instant Aid




Foundations comes in three forms. You choose the one that'll open the most doors for you right now.
An identity that matches your ambition. We find your positioning and the story only you can tell, then build a logo mark and visual identity around it. You leave with a 1-page brand guide and mockups showing it all in use, ready for your next pitch, bid or campaign.
A website that does the introducing for you. A 3 to 5 page site with a story-led landing page that looks good on any screen. Your team can update it without a developer, it runs on a low-carbon, open-source build, and we stay on hand after launch.
Your evidence, with the audience it deserves. We shape your data into a story people actually want to read: a digital report of up to 30 pages, with up to 10 data visualisations. You keep every working file, so next year's report starts from strength.
Every Foundations project begins with your story. Before we sketch anything, we work out what the people you need to convince have to understand, and in what order. The design grows from there.
Then it moves quickly. Discovery in the first week, concepts in the second, design and build in the third, refinement and handover in the fourth. You see the work at every stage, and the same senior and director-level team stays with you from the first conversation to launch.
We call ourselves the Guide to your Hero. You're doing the work that changes things. Our job is making sure the world sees it properly.
Foundations is reserved for social and environmental organisations with limited budgets, the ones putting almost everything they have into direct impact. Often they sit close to policy, through research, advocacy, implementation or innovation.
That might be a climate startup preparing for a funding round or COP. An NGO showing funders what its work achieves. A social innovation lab getting research adopted across the public, private and academic sectors.
To be eligible, you'll be a registered charity, non-profit or CIC, or an early-stage social or climate startup. Being a 1% for the Planet Environmental Partner is a plus, though it isn't essential. A short eligibility check confirms the fit.


Each Foundations package costs £15,000 + VAT. The price is fixed and agreed before work begins, so there's no scope creep and no surprise invoice.
Registered charities, non-profits and CICs, along with early-stage social or climate startups, working with limited budgets. Being a 1% for the Planet Environmental Partner is a plus, but not essential. A short eligibility check confirms the fit.
One month from kick-off to handover, for every package. That makes it possible to be ready ahead of a funding round, a conference like COP or a campaign launch.
Yes. We understand grant reporting and can structure invoicing around restricted and unrestricted funding cycles.
No. Digital Foundations websites run on a CMS built for non-technical teams, so day-to-day updates don't need a developer.
Foundations is a focused, fixed-scope package for eligible organisations that need one thing done well, quickly. Our full Strategy, Brand, Digital and Reporting services suit broader or longer-term work, and they build on anything we create together through Foundations.
Your work already deserves a bigger room. Foundations helps you walk into it.

Abb-d Taiyo looks back on judging the social justice & inclusion category at The Conduit, and the hope left behind by a room of young founders tackling hard problems.
29 October 2026

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