
Pattern Breaking
Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.
A vision to make the learning of English accessible to the widest possible audience through good stewardship.

Oxford University Press knew that professional English learning was stuck behind barriers that kept too many people out. Here's how we helped them break down those walls and make industry-specific language learning accessible to everyone who needs it.
The learning of the English language has been largely inaccessible for professional industries, such as piloting, business, engineering and so forth. The goal for Oxford University Press and the ELL initiative was to become evermore available to a larger global audience.
The ELL initiative was born to create a fair, accessible opportunity for language learning specific to professional industries. This lead an avenue for higher-learning and careers that were once exclusive prior to launching.










This project aligns with the following sustainable development goals...



Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.

A global movement and framework for the design industry to address the climate emergency.
2025 Impact Awards Gold Winner Most Innovative Sustainability Initiative (opens in a new window)
Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

Evolving award-winning impact reporting through the power of narrative design.