
Pattern Breaking
Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.
Bringing world-class chefs direct to your table, for an experience impossible to forget.

Fine dining used to mean going out to expensive restaurants, but what if Michelin Star chefs could come to you instead? Epicurate saw a gap in the market and filled it just in time to help both chefs and food lovers navigate the pandemic.
The option to book chefs for home dining and catering had never existed. Epicurate set out to create meaningful experiences outside of the traditional restaurant. Epicurate aims to bring international culinary talent at Michelin Star level direct to your table.
Launching just prior to the 2020 pandemic, Epicurate has ensured livelihoods for many chefs in the hospitality industry that have been affected. With safety restrictions, it has given many chefs that have had to close up, the option to continue serving a fine dining experience in the comfort of peoples home.








This project aligns with the following sustainable development goals...



Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.

A global movement and framework for the design industry to address the climate emergency.
2025 Impact Awards Gold Winner Most Innovative Sustainability Initiative (opens in a new window)
Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

Evolving award-winning impact reporting through the power of narrative design.