
Pattern Breaking
Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.
Bringing the sharing economy to hospitality services from the finest hotels across the globe.

Hotels sit on goldmines of underused facilities from spas to restaurants to meeting spaces but most people can't access them without booking a room. When the pandemic hit hospitality hard, we saw an opportunity to change that completely.
Hotels have a wealth of facilitates that are currently underused by guests and largely inaccessible to the general public, unless you have a room key. With the impacts of tourism and the hospitality industry at the start of the 2020 pandemic, this has been evermore present.
Working with A Fine Hour and our partners SOHO Strategy, we collectively designed and built a booking platform that unlocks such facilities and services for anyone looking to have an experience without the room key. This opened a wealth of opportunity for locals and created an influx of business outside of the conventional hospitality model. As a result, this ensured hotels were able to continue to operate and keep the majority of staff during the pandemic.









This project aligns with the following sustainable development goals...


Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.

A global movement and framework for the design industry to address the climate emergency.
2025 Impact Awards Gold Winner Most Innovative Sustainability Initiative (opens in a new window)
Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

Evolving award-winning impact reporting through the power of narrative design.