A Fine Hour

Bringing the sharing economy to hospitality services from the finest hotels across the globe.

A Fine Hour by Driftime®

The untapped potential

Hotels have a wealth of facilitates that are currently underused by guests and largely inaccessible to the general public, unless you have a room key. With the impacts of tourism and the hospitality industry at the start of the 2020 pandemic, this has been evermore present.

Opening doors for everyone

Working with A Fine Hour and our partners SOHO Strategy, we collectively designed and built a booking platform that unlocks such facilities and services for anyone looking to have an experience without the room key. This opened a wealth of opportunity for locals and created an influx of business outside of the conventional hospitality model. As a result, this ensured hotels were able to continue to operate and keep the majority of staff during the pandemic.

A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®

Project Details

Year

  • 2019

Disciplines

  • Strategy
  • Brand

Sectors

  • Hospitality & Tourism

Team

  • Abb-d Taiyio
  • Sara Taiyo

Collaborators

  • Richard Pinder
  • Catherine Gale
  • Ciaran Morinan
  • David Wilkinson

This project aligns with the following sustainable development goals...

  • Decent Work Economic Growth

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