Bringing the sharing economy to hospitality services from the finest hotels across the globe.

A Fine Hour by Driftime®

Hotels sit on goldmines of underused facilities from spas to restaurants to meeting spaces but most people can't access them without booking a room. When the pandemic hit hospitality hard, we saw an opportunity to change that completely.


The untapped potential

Hotels have a wealth of facilitates that are currently underused by guests and largely inaccessible to the general public, unless you have a room key. With the impacts of tourism and the hospitality industry at the start of the 2020 pandemic, this has been evermore present.

Opening doors for everyone

Working with A Fine Hour and our partners SOHO Strategy, we collectively designed and built a booking platform that unlocks such facilities and services for anyone looking to have an experience without the room key. This opened a wealth of opportunity for locals and created an influx of business outside of the conventional hospitality model. As a result, this ensured hotels were able to continue to operate and keep the majority of staff during the pandemic.

A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
A Fine Hour by Driftime®
Project Details
Year
  • 2019
Disciplines
  • Creative Strategy
  • Brand & Storytelling
Sectors
  • Hospitality & Tourism
Team
  • Abb-d Taiyio
  • Sara Taiyo
Collaborators
  • Richard Pinder
  • Catherine Gale
  • Ciaran Morinan
  • David Wilkinson
Wall Street Italia

Wall Street Italia At A Fine Hour, the sharing economy conquers the universe of luxury hotels.

Read more (opens a new window)
GQ

How A Fine Hour was born and why it is succeeding with its proposal of offers in luxury hotels.

Read more (opens a new window)
Telegraph

The new travel platform that gives you short-term access to hotels.

Read more (opens a new window)
This project aligns with the following sustainability development goals...

Explore more work from Driftime® and client partners that move the needle with vital work towards people and planet.

View all Work

The Finnish Institute of UK & Ireland

Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

Read Case Study

FAB AI

The first AI system that empowers manufacturers towards efficiency and innovation.

Read Case Study
FAB AI by Driftime®

GRO-OP

Exploring the climate and cost-of-living crises through food waste and community.

Read Case Study
GRO-OP by Driftime®

Climate Finance Reform Compass

A strategic tool to drive climate action across government, civil society and business sectors.

Read Case Study