Now is not the time for startups and businesses to compromise...

Driftime co-founder Abb-d Taiyo reflects with Maddyness, asking the question; why are we chasing profit, when we can, and should, shoot for purpose?

Maddyness
Business & Strategy

Discover more of our initiatives, insights, and the latest developments from Driftime®

A monitor on a desk displaying the new Driftime website

A new chapter built for the work that matters

Why we refined everything about how we work to better serve the organisations driving social and environmental progress.

17 March 2026

How to Do Effective Reporting by Driftime®

How to Do Effective Reporting

Learn how to transform complex sustainability data into compelling, story-driven reports.

17 March 2026

Only One Impact Report by Driftime®

Your Impact Report is doing more than you think (if you let it)

Most impact reports tick boxes. The ones that open doors do something different entirely.

10 March 2026

The

Navigating the complexities of sustainability on the web

We explore the tensions between creative expression, meaningful measurement, and honest communication in building a more sustainable web.

08 March 2026