Driftime co-founder Abb-d Taiyo reflects with Maddyness, asking the question; why are we chasing profit, when we can, and should, shoot for purpose?

Business & Strategy

Discover more about our initiatives, expert insights, and the latest developments from Driftime.

Latest News

Inside the four-day work week

Can a four-day week really work for businesses? Abb-d Taiyo shares his thoughts and experiences with Business Leader.

Read Article (opens a new window)
Business Leader Logo

The vision beyond the visuals

What a brand looks like is just the tip of the iceberg. Join Abb-d Taiyo and Maddy Russell to go beyond the visuals.

Read Article (opens a new window)
Podcast cover for The Vision Beyond the Visuals

Upcoming greenwashing regulations every brand should monitor in 2026

As consumer skepticism peaks, new regulations are transforming how businesses communicate their sustainability efforts.

Read Article
Driftime's 2024 impact report shown on a laptop screen

We're back at INTL 2025

Abb-d Taiyo is back in Glasgow this November for INTL, joining folks from Human After All, V&A Dundee and Ilka Studio to discuss sustainable design on the 'Not Our Thing' panel.

Read Article (opens a new window)
INTL poster design for the 'Not our Thing' panel event