Driftime co-founder Abb-d Taiyo reflects with Maddyness, asking the question; why are we chasing profit, when we can, and should, shoot for purpose?

Business & Strategy

Discover more about our initiatives, expert insights, and the latest developments from Driftime.

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Upcoming greenwashing regulations every brand should monitor in 2026

As consumer skepticism peaks, new regulations are transforming how businesses communicate their sustainability efforts.

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Driftime's 2024 impact report shown on a laptop screen

We're back at INTL 2025

Abb-d Taiyo is back in Glasgow this November for INTL, joining folks from Human After All, V&A Dundee and Ilka Studio to discuss sustainable design on the 'Not Our Thing' panel.

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INTL poster design for the 'Not our Thing' panel event

How can digital designers make the world a better place?

Abb-d Taiyo explores how creative work can become more accessible to organisations driving social and environmental progress, freeing resources for on-the-ground impact.

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impact.info logo in red

A blueprint for story-driven impact reporting

Designing an impact report for an evolving brand in the sustainable investment space.

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Sample page from WHEB's 2024 Impact Report