Journey of Objects

Keeping the crafts and fashion industry alive at the meeting place of journalism and commerce.

Journey of Objects by Driftime®

Traditional Indian crafts are disappearing as globalisation sweeps away centuries-old skills and the livelihoods that depend on them. Journey of Objects is fighting back by creating the first marketplace that truly champions Indian craftspeople and gives them fair access to global markets.

Traditions under threat

Over the last decade, the crafts industry in India has been slowly declining. Livelihoods and traditions have been continually at risk with the rapid rate of globalisation. Through journalism, fashion, and advocating stories around craft, Journey of Objects aims to create the first Indian marketplace to champion the industry and set new standards of trade and support.

Building a fairer future for craft

With the marketplace live, our goal is to continually support livelihoods of crafts people, providing them a platform to showcase their work, establish designer profiles, gain exposure to wider markets through journalism and be fairly compensated through improved trade practices.

Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®
Journey of Objects by Driftime®

Project Details

Year

  • 2023

Disciplines

  • Brand
  • Digital

Sectors

  • Arts & Heritage

Team

  • Olivia Dias Bagott
  • Edmund Marshall-Lovsey
  • Daniela Tomanova
  • Holly Jackson
  • Abb-d Taiyo

Collaborators

  • Alia Alana

This project aligns with the following sustainable development goals...

  • Decent Work Economic Growth
  • Reduced Inequalities
  • Responsible Consumption Production

Discover more work, partnerships and impact achieved with clients from Driftime®

Pattern Breaking

Exposing manipulative design tactics and promoting ethical user experiences in the rapidly expanding ultra-fast fashion industry.

The Finnish Institute of UK & Ireland

Transforming how the Finnish Institute of UK & Ireland connect communities across borders.

WHEB's 2024 Impact Report designed by Driftime® shown in an iPad

WHEB Group

Evolving award-winning impact reporting through the power of narrative design.