Nobody buys "green". They buy less risk.
What a room of founders, advisors and agencies reminded me about moving sustainability from intention to implementation.
29 July 2026
Moving beyond trends into digital empowerment
Driftime® have launched a brand new report exploring design-led directions, industry observations, and innovation towards impact.
We’ve created an in-depth industry report designed to highlight three common challenges that established companies are facing at the moment.
From the importance of accountable positioning and precise impact measurement, to the value of simplifying technology, Driftime® go beyond trends to deliver a report that won’t age, instead sharing a timeless observation on the industry landscape we all find ourselves occupying.
In a landscape that demands a relentless pace of innovation whilst calling for meaningful transformation, businesses are expected to adapt to shifting needs and transition towards more resilient and flexible business models. This transition requires not only embracing innovation but also integrating intentionality into every aspect of the business. We explore how to put this into practice through creative problem-solving, embracing simplicity, agility and long-term thinking.
This report pulls back the curtain on the thinking and research that underpins our approach to design, impact and innovation. We share the topics that provoke our internal discourse, inspire our collaborative efforts, and inform engagement with clients.
As creatives focused on digital empowerment and design, our aim is to look beyond the hype, consider the broader implications of shifts that are affecting the way we do business and share our take on future-proofing brands. These ways of thinking and doing are intended to be incremental shifts – small changes that can be taken towards a bigger goal. The goal?
The pursuit of a sustainable, robust business that balances profit with impact.
Explore our report (opens in a new window) on digital empowerment to drive impact and success.
Discover more of our initiatives, insights, and the latest developments from Driftime®
We're looking for a freelance motion designer
Serious work, playful nature, pushing what motion can do. An understanding of brand, interfaces, experience putting reels and reveals together, and any supportive stuff like 3D always a plus.
15 July 2026
On ethics, values & the self-taught path
Bud from Boxless speaks with Abb-d Taiyo about ethical design, his self-taught journey, and finding balance between business and values.
08 July 2026
Creating sustainable change for customers, businesses and supply chains
Abb-d Taiyo joins the upcoming Plus X roundtable. Designed for senior executives and organisations working across sustainability, circularity, ESG and impact.
15 June 2026