When your brand says 'scrappy startup' but your impact says 'sector authority'
Why a brand designed in your founding years can undersell a decade of serious work, and where to start fixing it
21 October 2026
Art Not Evidence hits the press
The launch of Art Not Evidence has been met with high acclaim, with recent features in a number of notable titles including The Guardian, The Times, Rolling Stone, and NME.
We started work with Art Not Evidence in the summer of 2023, reckoning with the challenge of articulating the Art Not Evidence message through a clear visual language and an accessible, engaging platform.
By using the concept of “redaction”, we experimented with illustrating the censorship and criminalisation of creative expression currently occurring in both US and UK courts by using an animated tape over certain words and phrases. Driftime designed and developed the full brand and website, helping to empower the movement through a recognisable identity that resonates with both legal decision makers and those in the music industry.
“Imagine that you’re taken to court for a crime you didn’t commit, and as evidence, the prosecutors play a completely unrelated song that you wrote with your friends in an attempt to show criminal intent or behaviour”
We worked alongside the Art Not Evidence team to learn more about the decision makers they’re trying to reach, designing a digital presence that centres an open letter addressed to the Secretary of State for Justice, calling for a change in legislation. The open letter can be signed by anyone, and has gained support from the likes of Annie Mac, IDLES, and MP Nadia Whittome, as well as being featured in a number of high profile national titles including The Guardian (opens in a new window) , The Irish Times (opens in a new window), and The Times (opens in a new window). The movement has also appeared in many respected music industry publications including NME (opens in a new window), Rolling Stone (opens in a new window), DJ Mag (opens in a new window), and Clash Magazine (opens in a new window), amongst others.
Sign the Art Not Evidence (opens in a new window) open letter.
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