Driftime® co-founder and CCO, Abb-d Taiyo, writes for the World Advertising Research Center on empowering the cause, and why the right branding is critical to creating impact for not-for-profits.

Abb-d Taiyo

Co-founder & CCO

Marketing & Storytelling
Future Trends & Insights

Discover more about our initiatives, expert insights, and the latest developments from Driftime.

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Inside the four-day work week

Can a four-day week really work for businesses? Abb-d Taiyo shares his thoughts and experiences with Business Leader.

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The vision beyond the visuals

What a brand looks like is just the tip of the iceberg. Join Abb-d Taiyo and Maddy Russell to go beyond the visuals.

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Podcast cover for The Vision Beyond the Visuals

Upcoming greenwashing regulations every brand should monitor in 2026

As consumer skepticism peaks, new regulations are transforming how businesses communicate their sustainability efforts.

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Driftime's 2024 impact report shown on a laptop screen

We're back at INTL 2025

Abb-d Taiyo is back in Glasgow this November for INTL, joining folks from Human After All, V&A Dundee and Ilka Studio to discuss sustainable design on the 'Not Our Thing' panel.

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INTL poster design for the 'Not our Thing' panel event
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