Creativebrief shares perspective from our co-founder, Abb-d Taiyo, on why the 'purpose vs. profit' debate is outdated, moving from binary to more of an intentional and impact-driven default.
Abb-d Taiyo
Co-founder & CCO
Business & Strategy
Discover more about our initiatives, expert insights, and the latest developments from Driftime.
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Upcoming greenwashing regulations every brand should monitor in 2026
As consumer skepticism peaks, new regulations are transforming how businesses communicate their sustainability efforts.
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We're back at INTL 2025
Abb-d Taiyo is back in Glasgow this November for INTL, joining folks from Human After All, V&A Dundee and Ilka Studio to discuss sustainable design on the 'Not Our Thing' panel.
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How can digital designers make the world a better place?
Abb-d Taiyo explores how creative work can become more accessible to organisations driving social and environmental progress, freeing resources for on-the-ground impact.
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A blueprint for story-driven impact reporting
Designing an impact report for an evolving brand in the sustainable investment space.
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